1. Increased Exposure to Potential Customers
1.19 BILLION USERS.
Need I say more?
If your business can’t
find new customers on Facebook, maybe you should rethink your line of work.
2. Gather More Leads
Just having people Like your page isn’t enough
to provide yourself with a long-term, sustainable business. Sure you can make a
good living short-term off just using your Facebook page.
But what if Facebook
does actually disappear one day?
If you haven’t made a connection
with your followers outside of Facebook, then you’ll be in trouble.
That’s why smart
businesses gather leads in the form of email addresses — so they can contact
their community outside of Facebook.
Most do this through
contests, giveaways & newsletters — and it’s a proven system.
But you also need to
be careful how you use your leads.
For example, don’t
hammer fans with daily emails peddling affiliate products & other junk —
unless that’s what they signed up for.
Email them
consistently once or twice a week with helpful information that also leads them
to your website — where they hopefully will become customers.
3. Lower Your Marketing Expenses
Starting a Facebook
business page costs you exactly $0.
Sure, you may pay a
graphic artist to design a profile picture & cover photo — but
that’s not a necessity.
Simply using
photographs you take of your business will work — and in some cases that’s
better than a creative image from a designer.
My point is that
getting rolling with a page costs you nothing until you start paying for ads to
get page Likes, boosting posts & running Sponsored Stories — all of
which you should be doing with your page.
Facebook ads are
relatively inexpensive when compared to traditional print, radio or TV ads —
and are 1,000x more targeted.
Just last week I
started a page called Fans of Bigfoot — the creature not the monster
truck. I started it for fun, but to also test ads & monetization
tactics.
Plus, I have a slight
Bigfoot addiction/fascination.
