Top 10 Benefits of a Facebook Business Page

1.  Increased Exposure to Potential Customers

1.19 BILLION USERS.

Need I say more?

If your business can’t find new customers on Facebook, maybe you should rethink your line of work.

2.  Gather More Leads

Just having people Like your page isn’t enough to provide yourself with a long-term, sustainable business. Sure you can make a good living short-term off just using your Facebook page.

But what if Facebook does actually disappear one day?

If you haven’t made a connection with your followers outside of Facebook, then you’ll be in trouble.

That’s why smart businesses gather leads in the form of email addresses — so they can contact their community outside of Facebook.

Most do this through contests, giveaways & newsletters — and it’s a proven system.

But you also need to be careful how you use your leads.

For example, don’t hammer fans with daily emails peddling affiliate products & other junk — unless that’s what they signed up for.

Email them consistently once or twice a week with helpful information that also leads them to your website — where they hopefully will become customers.

3.  Lower Your Marketing Expenses

Starting a Facebook business page costs you exactly $0.

Sure, you may pay a graphic artist to design a profile picture & cover photo — but that’s not a necessity.

Simply using photographs you take of your business will work — and in some cases that’s better than a creative image from a designer.

My point is that getting rolling with a page costs you nothing until you start paying for ads to get page Likes, boosting posts & running Sponsored Stories — all of which you should be doing with your page.

Facebook ads are relatively inexpensive when compared to traditional print, radio or TV ads — and are 1,000x more targeted.

Just last week I started a page called Fans of Bigfoot — the creature not the monster truck. I started it for fun, but to also test ads & monetization tactics.

Plus, I have a slight Bigfoot addiction/fascination.