What Is SEO ( Search Engine Optimization )

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. 

Types of SEO Services :

1.     Not Really SEO – Don’t be fooled by web hosting companies who say their sites are optimized, but only mean that their site is able to be read by search engines with some automatic meta tags.  If a web company isn’t doing something specific to help your site, then it isn’t SEO.

2.     Barely SEO – If all you are getting from your SEO service is some customize meta tags, then this is classified as “barely SEO”.  You might get a little bump with the tags, but there is so much more they could be doing to optimize your site.

3.     Decent SEO – If the SEO service is doing title and meta tags and looking at the content on your site, this qualifies as decent SEO.  If they are also doing keyword research, that is another great step.  Keyword research can get overlooked by some companies, but it is very important.

4.     Great SEO – For great SEO service, you want to get title and meta tags, content on your site and keyword research.  You also get link building, content creation, video posts and social shares.  All of this helps build your authority with search engines, which over time will help improve your rankings.